The Youth-Agriculture programme dubbed Y-Agriculture was developed in 2014 to enhance the agriculture sector’s corporate career offerings and to promote skills development. The programme was designed by the National Agricultural Marketing Council in close collaboration with AgriSETA.

The purpose of Y-Agriculture is to attract the youth of South Africa to agriculture and address the lack thereof of job opportunities. Critically, overall challenges facing the sector in failure to attract the youth include;

• Lack of sufficient access to information, knowledge and education about agriculture at secondary level.
• Most learners from non-agricultural schools do not have access to agriculture subjects as they are excluded in their syllabus.
• The inadequate preparation of learners by tertiary institutions for work environment.