The Agribusiness Development Division (ADD) of the NAMC was established in 2006 to collaborate with various institutions both nationally and internationally in designing and implementing programmes that are aimed at increasing market access, encouraging new business development and capacity building of historically disadvantaged enterprises. The NAMC strategic placement and relationship with public and private institutions built over many years enabled the Agribusiness Development division in facilitating programmes that have the potential to achieve the government outcomes.

The ADD is guided by three of the four MAP Act strategic objectives in additions to other various government policies. Namely:

• to increase market access for all market participants;
• to promote the efficiency of the marketing of agricultural products;
• to optimise export earnings from agricultural products;
• to enhance the viability of the agricultural sector.