Asanda Rigala

National Agricultural Marketing Council (NAMC) embarked on a tour to the Mohair and OVK factories in Gqeberha, a pivotal hub for the South African mohair industry. This visit aimed to foster collaboration, explore innovations, and enhance stakeholder relations within the agricultural sector.

The Mohair and OVK factories are renowned for their role in processing and distributing high-quality mohair, a luxurious fibre obtained through the shearing of Angora goats. During the visit, NAMC representatives engaged with factory management and employees to gain a deeper understanding of the production processes, challenges, and opportunities facing the mohair industry.

Mohair is not only a significant agricultural industry but also a vital source of income for many farmers in the region. The NAMC’s interest in this sector underscores the importance of supporting local industries and promoting sustainable practices within agriculture.

The delegation was given a comprehensive tour of the facility, showcasing the intricate steps involved in transforming raw mohair into finished products. From shearing to cleaning, spinning, and weaving, each stage was meticulously explained, illustrating the craftsmanship and expertise that go are put into producing high-quality mohair goods.

KEY HIGHLIGHTS INCLUDED:

• SUPPORT FOR FARMERS: The processors of mohair play a crucial role in the mohair value
  chain, and they continue to enable both smallholder farmers as well as commercial farmers to get support. Notably, smallholder farmers are increasingly accessing these facilities without significant barriers
• ECONOMIC ROLE: Mohair processors contribute towards employment, and they ensure that farmers receive sufficient support and value for their mohair.
• SUSTAINABILITY PRACTICES: The factory’s commitment to sustainable practices was evident, with initiatives aimed at reducing waste and improving energy efficiency. NAMC expressed interest in how these practices could serve as a model for other agricultural sectors.
• MARKET INSIGHTS: Discussions around market trends revealed the growing global demand for mohair, particularly in luxury fashion. The factory’s strategy to tap into international markets was a focal point, highlighting the potential for growth and economic development in the region. The NAMC has a role to ensure that they assist farmers with international market access.

The House of Fibre is committed to fostering employment and internship opportunities, reflecting its dedication to craftsmanship and quality. As a company that emphasises the meticulous handling of materials, every aspect of their production process is carried out by skilled artisans who bring their expertise and passion to the work.

“In light of our growing operations, we are pleased to announce the expansion of our team. We are actively seeking motivated individuals who are eager to learn and contribute to our mission. By offering internships and job opportunities, we aim to equip aspiring professionals with the skills necessary for success in the industry, while simultaneously enhancing our workforce with capacity building,” said Beauty Mokgwamme – Mohair Empowerment Trust Manager.

“At The House of Fibre, we believe that investing in people is as important as investing in quality materials. Our internships provide hands-on experience in various facets of our operations, allowing participants to immerse themselves in the art of Mohair handling and production”, Beauty added.

The visit concluded with a roundtable discussion where NAMC officials and factory representatives exchanged ideas for future initiatives. Strategies for improving marketing, exploring export opportunities, and enhancing product quality were key topics of discussion.

As the agricultural landscape continues to evolve, the NAMC’s engagement with the mohair industry commit to taking a proactive approach to addressing the needs and aspirations of farmers and producers. By supporting industries like mohair, the NAMC aims to bolster the overall agricultural economy in South Africa.

In summary, the visit to the House of Fibre and OVK factories in Gqeberha not only highlighted the significance of this sector but also reinforced the NAMC’s commitment to enhancing agricultural marketing and fostering sustainable practices across the industry. Looking into the future, initiatives like these will play a crucial role in ensuring the growth and sustainability