The National Agricultural Marketing Council (NAMC) hosted a seminar on the 19 July 2023 at 10:00. This seminar was focused on a chapter titled “Fresh Produce Market Challenges and Opportunities: A Case for the Johannesburg Municipal Fresh Produce Market.”

This chapter examines the functioning of the national fresh produce markets (NFPMs) with specific reference to three themes: 1) challenges in the regulatory environment and the importance of social relation, 2) networks in shaping the functioning of the NFPMs alongside the narrow economic relations that exist among the market participants in the NFPMs, and 3) the importance of the informal sector for the NFPMs and the distribution of fresh produce. Specific reference is made to the Johannesburg Fresh case study for the Johannesburg Fresh Produce Market (JFPM). The chapter proposes solutions to the mentioned challenges.