The NAMC in partnership with other project collaborators, that is, FABCO Primary Cooperative Limited, Agricultural Research Council (ARC) and Trade & Industrial Policy Strategies (TIPS) held an inception workshop with a major aim of creating awareness among the various stakeholders in Tzaneen area about the 3-year socioeconomic cassava project. Holding of the inception workshop on September 2 was on purpose given that during the same week, the ARC initiated the commercialization of cassava program with the development of cassava nursery while FABCO launched a number of products designed to empower farmers. Each of the collaborating institution in this socioeconomic cassava project was well represented.